Privacy Policy

Information about Bupa and DNAFit

The DNA testing service (the “Service”) is provided to you by Bupa Occupational Health Limited (Registered in England, number 3829851) whose registered office is at 1 Angel Court, London, EC2R 7HJ (referred to as "Bupa" “we” or “us”). Bupa Occupational Health Limited is registered with the Information Commissioner's Office, registration number Z6196086.

We provide the Service to you by working alongside DNAFit Life Sciences Limited (Registered in England, number 08834823) whose registered office is at Tms House, Cray Avenue, Orpington, Kent, England, BR5 3Q and who is our DNA testing services provider (referred to as “DNAFit”). DNAFit Life Sciences Limited is registered with the Information Commissioner’s Office registration number ZA296783.

Bupa Occupational Health Limited and DNAFit Life Sciences Limited are each controllers of personal information which you provide or which Bupa Occupational Health Limited or DNAFit Life Sciences Limited receive as a result of your using the Service, including your health and genetic information.

When you provide your sample, you will do this directly to DNAFit as a data controller, who will perform tests and analyse it in their accredited laboratory. The results of this test will be used to produce your SmartDNA report, which Bupa will use to provide follow up health and lifestyle coaching. Bupa will be the controller of your information for these purposes and any other purpose described in the Bupa Privacy Notice

The privacy policies for Bupa and DNAFit explain how each organisation uses your personal data. We want to help you understand how we work with your data, so that you can make informed choices and be in control of your information. We invite you to spend a few moments understanding the policies. We may update the policies from time to time and you should check back for updates.

If you have any questions about how we process your information in relation to the Service, please don't hesitate to get in touch by contacting


Bupa may use your personal information to send you marketing by post, by phone, through social media, by email and by text.

If you don’t want to receive emails from Bupa, you can click on the ‘unsubscribe’ link that appears in all emails Bupa send. If you don’t want to receive texts from Bupa you can tell Bupa by contacting Bupa at any time. Otherwise, you can always contact Bupa at to update your contact preferences.

DNAFit Life Sciences Limited will not use the personal information you provide in relation to the Service to send you marketing or advertising.